Joyrich launches "Wild Style" on Melrose Ave.

Joyrich launced a new concept store, "Wild Style", 7703 Melrose Ave., L.A.  The atmosphere was high energy, with lines of people waiting to get in.   The ecletic guests were treated to cupcakes by D'Vine Pastry and champagne from San Antonio Winery.  

The red carpet event featured live perforamnces by Mademoiselle Yulia, Andy's Kids, DJ Nalio, Miss Glitter and more!  Nyvia Weathersby, Karrueche Tran, Christina Milian and Chris Brown (I missed him :( ) were spotted among the guests.  

In addition to the Joyrich Brand, "Wild Style" carries a mix of pieces from Vivienne Westwood, Jeremy Scott, X Adidas Originals, Raf Simmons and Gerlan Jeans and other designer brands.

Below are a few photos:

               

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*photo courtesey of Racked L.A.

*photo courtesey of Racked L.A.

*photo courtesey of Joyrich Official Blog

photos by eve